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The right way to open up the coffee market

The right way to open up the coffee market

Coffee, as the largest natural drink in the world, has encountered resistance in China! Is it tea? No! Is it rent? There's some influence! What's that? There is no consumption! Because the price is too high! Lowering prices and attracting more consumers is the only way to expand consumption in the future! A few years ago, at a coffee promotion event at the Colombian Embassy, 90% of the participants were stationed in China.

2016-05-31
Black curtain in the coffee industry: there is something wrong with the price, and buying beans depends on luck.

Black curtain in the coffee industry: there is something wrong with the price, and buying beans depends on luck.

Mr. Qian Zhongshu wrote a profound saying in besieged Fortress that marriage is like besieging a city. people outside the city want to go in, but people in the city want to get out. In fact, this is a perfect description of the coffee industry. But outside the siege of the coffee industry, there is a moat that makes many newcomers fall into it. Moreover, the water is extremely deep. From beans to finished products, the coffee industry

2016-10-18
Colombian Coffee has become the most expensive Coffee in the World

Colombian Coffee has become the most expensive Coffee in the World

According to a report in the Colombian Times on November 6, a study by the Colombian coffee planting competitiveness investigation team shows that at present, the price of Colombian coffee with a production cost of more than US $2700 per ton is the highest in the world, while the average production cost of coffee in Latin America is US $1450 per ton, while the global average is only US $1400 per ton. Although the Colombian government subsidizes coffee farmers, Costa Rican coffee exports account for the world's coffee.

2014-08-20
The latest information about Yunnan coffee industry; Dehong Hougu Coffee Co., Ltd. changed the fate of cheap coffee.

The latest information about Yunnan coffee industry; Dehong Hougu Coffee Co., Ltd. changed the fate of cheap coffee.

A few days ago, Dehong Hougu Coffee Co., Ltd. took the lead in the purchase of Yunnan coffee, according to the New York coffee futures price converted into RMB, minus transportation costs, Yunnan coffee harvest quotation. This move will break the purchase pricing practice of Yunnan coffee, which has been maintained for 27 years, benefit farmers and change the fate of Yunnan coffee selling cheaply. Since 1988, foreign coffee enterprises have entered the cloud.

2015-11-21
How to determine the investment budget of the cafe

How to determine the investment budget of the cafe

1. Determine the positioning of the coffee shop after detailed market research, determine the management grade and product pricing according to the consumption capacity of the business area where the coffee shop is located, and estimate the per capita consumption capacity of customers entering the coffee shop. 2. estimated turnover according to per capita consumption capacity, number of seats in cafes, occupancy rate and business days, monthly turnover can be estimated according to the following formula

2014-07-28
How to determine the investment budget of a coffee shop

How to determine the investment budget of a coffee shop

1. Determine the positioning of the coffee shop after detailed market research, determine the management grade and product pricing according to the consumption capacity of the business area where the coffee shop is located, and estimate the per capita consumption capacity of customers entering the coffee shop. 2. estimated turnover according to per capita consumption capacity, number of seats in cafes, occupancy rate and business days, monthly turnover can be estimated according to the following formula

2014-12-22
The coffee shop prepares the business circle survey and site selection of the coffee shop.

The coffee shop prepares the business circle survey and site selection of the coffee shop.

First, carefully prepare before opening a store (1) self-assessment-whether opening a store is an interest or a career that you are willing to work hard for when you start to want to open a store. I want to be on my own. When you show your personal leadership and achieve self-forgiveness, you should score yourself and make yourself feel at home, that is, from Yuan to you. Dress it up to a clean, warm ring.

2014-09-19
Coffee Industry Coffee Business and Dream

Coffee Industry Coffee Business and Dream

Do you remember? At that time, we were excited to be able to go to a cafe for a cup of coffee. We sat at the bar and watched the handsome barista show off his foaming skills. A cup of delicious coffee covered with white snow, like a small snow mountain, appeared in front of us. We took out our shrunken wallets and counted the few coins one by one, but on our faces

2016-05-21
Colombian Coffee, the most expensive Coffee in the World

Colombian Coffee, the most expensive Coffee in the World

A study by the Colombian Coffee planting Competitiveness Survey Group shows that at present, the price of Colombian coffee with a production cost of more than US $2700 per ton is the highest in the world, while the average production cost of coffee in Latin America is US $1450 per tonne, while the global average is only US $1400 per ton. Despite the subsidies given by the Colombian government to coffee farmers, the proportion of Colombian coffee exports in global coffee trade has dropped from nearly 25% in 1992 to

2014-07-23
The production process of Kopi Luwak the civet Arabica

The production process of Kopi Luwak the civet Arabica

Take an inventory of the types of Kopi Luwak in Indonesia: there is only one kind of Kopi Luwak in Indonesia, and that is coffee made from civet droppings. Kopi Luwak is the least produced coffee in the world. A bag of 50 grams of coffee beans costs more than 800 yuan and can only make 5 cups of coffee. In other words, the price of a cup is about 200 yuan. Muscat produced by Fireboat Group, Indonesia's largest coffee supplier.

2016-06-04
Some new coffee elements that are popular in Europe

Some new coffee elements that are popular in Europe

Coffee powder bag coffee pad diameter is generally 6cm, soft coffee powder bag, ordinary Italian coffee, generally use a special pad coffee machine, the production method is very simple, each bag is the amount of a cup of coffee, press the button can come out of coffee, cleaning and so on are very convenient. The disadvantage is that compared with using coffee beans, the cost of coffee powder bag is low, the cost is high, and the cost of good coffee powder is flat.

2014-08-11
Colombian Coffee has become the most expensive Coffee in the World

Colombian Coffee has become the most expensive Coffee in the World

According to a report in the Colombian Times on November 6, a study by the Colombian coffee planting competitiveness investigation team shows that at present, the price of Colombian coffee with a production cost of more than US $2700 per ton is the highest in the world, while the average production cost of coffee in Latin America is US $1450 per ton, while the global average is only US $1400 per ton. Although the Colombian government subsidizes coffee farmers, Costa Rican coffee exports account for the world's coffee.

2015-10-28
Iced coffee is more expensive than hot coffee. Ice coffee time ice drop Yega Chuefei.

Iced coffee is more expensive than hot coffee. Ice coffee time ice drop Yega Chuefei.

The reason is that the supply cost of iced coffee is a little bit higher than that of hot coffee. Iced coffee, for example, needs to be filled with plastic cups and is equipped with straws. This is more expensive than hot coffee using paper cups alone. Because the second iced coffee, as the name implies, obviously needs ice, which means that the coffee shop may need to buy an ice maker. Of course, this adds a little bit to the cost. Reason three production

2016-07-14
Traditional cafes encounter the concept of

Traditional cafes encounter the concept of "Waterloo" and "creator", and the mash-up style leads the new trend.

■ Henan Economic Daily reporter Liu Huijiao's soft music and faint aroma of coffee, many urban white-collar workers will choose warm and tranquil cafes to adjust their busy life. However, in recent years, the rapid expansion of cafes is gradually not as expected, homogenized competition, single sales model and other problems make many cafes from the previous popularity to now deserted. The market is not yet fully saturated

2015-08-29
What is the main feature of Kopi Luwak? what's the flavor of Kopi Luwak?

What is the main feature of Kopi Luwak? what's the flavor of Kopi Luwak?

Kopi Luwak is the least produced coffee in the world. A bag of 50 grams of coffee beans costs more than 800 yuan and can only make 5 cups of coffee. In other words, the price of a cup is about 200 yuan. The civet coffee gift box produced by Fireboat Group, the largest coffee supplier in Indonesia, sells for 600 yuan and 50g in Shangpin Cafe with extremely luxurious packaging, while the asking price for 100g is more than 2000 yuan.

2016-05-26
What is the sky-high price of coffee school? International Coffee Certification course stationed in Guangzhou

What is the sky-high price of coffee school? International Coffee Certification course stationed in Guangzhou

Students who are learning to draw flowers in the coffee salon. Coffee brewing is an art. Coffee nose coffee salon exchange activities. With the concept of boutique coffee being known by more and more people, the certification courses of SCAE and SCAA of two major international boutique coffee associations have been launched in Beijing, Shanghai, Guangzhou and other big cities in China this year, and now in Guangzhou

2014-04-27
Coffee planting industry in Yunnan

Coffee planting industry in Yunnan

The current price of coffee futures in New York remains between 110 cents and 115 cents, according to a notice released by the Yunnan Coffee Industry Association.

2014-07-14
Are there any other benefits of blending coffee for business besides reducing costs?

Are there any other benefits of blending coffee for business besides reducing costs?

Unlike the custom of naming individual coffee after its place of origin, mixed coffee is generally named after the brand or according to the feeling. Like Lipton Black Tea, maybe we drink Lipton for many years but never know exactly what kind of black tea Lipton has mixed together. Brands of blended coffee almost never disclose their recipes, so when we choose blended coffee, we choose it.

2016-06-23

"unsalable" Pu'er coffee beans

In April, the Yunnan coffee industry, which was shrouded by rumors of "unsalable coffee beans", once caused panic among farmers and the industry. However, statistics by the end of April showed that there were only 3000-4000 tons of Pu'er left in the main producing areas, including some coffee beans of poor quality.

2014-05-30
Coffee harvest is a mixture of joys and sorrows.

Coffee harvest is a mixture of joys and sorrows.

Most of the major coffee-producing countries have a bumper harvest, which is supposed to be a blessing for coffee consumers around the world, but some people are happy and others are sad: there is nothing happiest than coffee retailers (because of the sharp reduction in costs.) and coffee lovers (retail prices are expected to fall, the market choice is flat and beautiful); but the biggest worry is of course a large number of coffee farmers (because prices have plummeted, even lower than the cost).

2014-07-11
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